Competition – Analysis

Besides your own target group, it is important to know your competitors. You can always learn from their successes and failures, look at their customers and find out which content has worked well in your industry in the past. It is not for nothing that people say: "Keep your friends close to you - but your enemies even closer".

Besides your own target group, it is important to know your competitors. You can always learn from their successes and failures, look at their customers and find out which content has worked well in your industry in the past. It is not for nothing that people say: “Keep your friends close to you – but your enemies even closer”.

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